Party Dress
from the movie Exhibitors Campaign Book: “Glamourous is the word for Gina Lollobrigida, who may currently be seen in the romantic drama, Beautiful But Dangerous, at your theatre. Her co-stars in this Twentieth Century-Fox release in DeLuxe color are Vittorio Gassman and Robert Alda.”

Exploitation Angle: Better dress shops and department stores will welcome this still as an opportunity for window and in-store displays and for newspaper ads. It’s the modern way to dress for cocktail parties and afternoon functions, and Gina shows the way.

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